creative-variants

31 stars 7 forks
28
D

Use when developing hooks, visuals, and copy variations for paid campaigns across channels.

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Installation for Agentic Skill

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skilz install gtmagents/gtm-agents/creative-variants
skilz install gtmagents/gtm-agents/creative-variants --agent opencode
skilz install gtmagents/gtm-agents/creative-variants --agent codex
skilz install gtmagents/gtm-agents/creative-variants --agent gemini

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Works with 22+ AI coding assistants

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Download Agent Skill ZIP

Extract and copy to ~/.claude/skills/ then restart Claude Desktop

1. Clone the repository:
git clone https://github.com/gtmagents/gtm-agents
2. Copy the agent skill directory:
cp -r gtm-agents/plugins/paid-media/skills/creative-variants ~/.claude/skills/

Need detailed installation help? Check our platform-specific guides:

Related Agentic Skills

Agentic Skill Details

Repository
gtm-agents
Stars
31
Forks
7
Type
Non-Technical
Meta-Domain
development
Primary Domain
javascript
Market Score
28

Agent Skill Grade

D
Score: 67/100 Click to see breakdown

Score Breakdown

Spec Compliance
12/15
PDA Architecture
18/30
Ease of Use
17/25
Writing Style
7/10
Utility
12/20
Modifiers: +1

Areas to Improve

  • Missing Reference Files for Templates
  • No Procedural Workflow Steps
  • Vague Trigger Terms in Description

Recommendations

  • Address 3 high-severity issues first
  • Add trigger phrases to description for discoverability
  • Add table of contents for files over 100 lines

Graded: 2026-01-24

Developer Feedback

I took a look at how creative-variants approaches generating variation patterns, and I'm curious about the decision to focus on content transformation over structural variation—was that a deliberate scope choice, or something that emerged during development?

Links:

The TL;DR

You're at 67/100, solidly in D territory. This is based on Anthropic's best practices for agentic skills. Your strongest area is Spec Compliance (12/15) — the frontmatter and naming conventions are clean. The weakest spot is Progressive Disclosure Architecture (18/30) — you've got everything crammed into SKILL.md when it should be spread across reference files.

What's Working Well

  • Clean spec foundation — Your YAML frontmatter is valid, naming follows conventions, and the overall structure is grammatically sound
  • Practical framework — The Hook Library (benefit, problem, proof, story, contrarian, curiosity) is a solid taxonomy that actually maps to how creative testing works in paid media
  • Channel-aware matrix thinking — Recognizing that format varies by channel (Stories, Reels, static feed) shows you understand the domain

The Big One: Missing Reference Architecture

Your biggest blocker is the reference file gap. You list "Templates" (variant tracker, copy bank, storyboard sheet) but don't actually provide them. This violates Progressive Disclosure Architecture completely — users are left with abstract concepts instead of actionable templates they can immediately use.

Fix: Create a references/ directory with:

  • references/variant-tracker.md — Actual template with columns (Hook Type, Copy, Asset, Status, CTR, Conversions)
  • references/copy-bank.md — Concrete examples: "Benefit: Save 10 hours/w...

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