creative-variants
Use when developing hooks, visuals, and copy variations for paid campaigns across channels.
Third-Party Agent Skill: Review the code before installing. Agent skills execute in your AI assistant's environment and can access your files. Learn more about security
Installation for Agentic Skill
View all platforms →skilz install gtmagents/gtm-agents/creative-variantsskilz install gtmagents/gtm-agents/creative-variants --agent opencodeskilz install gtmagents/gtm-agents/creative-variants --agent codexskilz install gtmagents/gtm-agents/creative-variants --agent geminiFirst time? Install Skilz: pip install skilz
Works with 22+ AI coding assistants
Cursor, Aider, Copilot, Windsurf, Qwen, Kimi, and more...
Extract and copy to ~/.claude/skills/ then restart Claude Desktop
git clone https://github.com/gtmagents/gtm-agentscp -r gtm-agents/plugins/paid-media/skills/creative-variants ~/.claude/skills/Need detailed installation help? Check our platform-specific guides:
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Agentic Skill Details
- Repository
- gtm-agents
- Stars
- 31
- Forks
- 7
- Type
- Non-Technical
- Meta-Domain
- development
- Primary Domain
- javascript
- Market Score
- 28
Agent Skill Grade
D Score: 67/100 Click to see breakdown
Score Breakdown
Areas to Improve
- Missing Reference Files for Templates
- No Procedural Workflow Steps
- Vague Trigger Terms in Description
Recommendations
- Address 3 high-severity issues first
- Add trigger phrases to description for discoverability
- Add table of contents for files over 100 lines
Graded: 2026-01-24
Developer Feedback
I took a look at how creative-variants approaches generating variation patterns, and I'm curious about the decision to focus on content transformation over structural variation—was that a deliberate scope choice, or something that emerged during development?
Links:
The TL;DR
You're at 67/100, solidly in D territory. This is based on Anthropic's best practices for agentic skills. Your strongest area is Spec Compliance (12/15) — the frontmatter and naming conventions are clean. The weakest spot is Progressive Disclosure Architecture (18/30) — you've got everything crammed into SKILL.md when it should be spread across reference files.
What's Working Well
- Clean spec foundation — Your YAML frontmatter is valid, naming follows conventions, and the overall structure is grammatically sound
- Practical framework — The Hook Library (benefit, problem, proof, story, contrarian, curiosity) is a solid taxonomy that actually maps to how creative testing works in paid media
- Channel-aware matrix thinking — Recognizing that format varies by channel (Stories, Reels, static feed) shows you understand the domain
The Big One: Missing Reference Architecture
Your biggest blocker is the reference file gap. You list "Templates" (variant tracker, copy bank, storyboard sheet) but don't actually provide them. This violates Progressive Disclosure Architecture completely — users are left with abstract concepts instead of actionable templates they can immediately use.
Fix: Create a references/ directory with:
references/variant-tracker.md— Actual template with columns (Hook Type, Copy, Asset, Status, CTR, Conversions)references/copy-bank.md— Concrete examples: "Benefit: Save 10 hours/w...
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