expansion-plays
Use when planning adoption-to-expansion motions and cross-sell/upsell campaigns.
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Installation for Agentic Skill
View all platforms →skilz install gtmagents/gtm-agents/expansion-playsskilz install gtmagents/gtm-agents/expansion-plays --agent opencodeskilz install gtmagents/gtm-agents/expansion-plays --agent codexskilz install gtmagents/gtm-agents/expansion-plays --agent geminiFirst time? Install Skilz: pip install skilz
Works with 22+ AI coding assistants
Cursor, Aider, Copilot, Windsurf, Qwen, Kimi, and more...
Extract and copy to ~/.claude/skills/ then restart Claude Desktop
git clone https://github.com/gtmagents/gtm-agentscp -r gtm-agents/plugins/customer-marketing/skills/expansion-plays ~/.claude/skills/Need detailed installation help? Check our platform-specific guides:
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Agentic Skill Details
- Repository
- gtm-agents
- Stars
- 31
- Forks
- 7
- Type
- Non-Technical
- Meta-Domain
- general
- Primary Domain
- general
- Market Score
- 28
Agent Skill Grade
D Score: 62/100 Click to see breakdown
Score Breakdown
Areas to Improve
- Missing Template Files
- Framework Lacks Actionable Steps
- No Validation or Feedback Loop
Recommendations
- Focus on improving Pda (currently 15/30)
- Focus on improving Utility (currently 11/20)
- Address 2 high-severity issues first
Graded: 2026-01-24
Developer Feedback
I noticed your expansion-plays skill tackles a complex problem—managing growth strategies across different contexts. The current implementation sits at 62/100, which suggests the core logic is solid but there's room to make it more discoverable and easier to integrate.
Links:
The TL;DR
You're at 62/100, grade D territory. This is based on Anthropic's skill best practices rubric. Your strongest area is Spec Compliance (12/15)—the metadata and YAML structure are solid. The real gap is Progressive Disclosure Architecture (15/30) and Utility (11/20). You've got a good framework, but it needs teeth: actual templates, concrete execution steps, and validation loops.
What's Working Well
- Valid frontmatter and naming conventions – Your YAML is clean and follows hyphen-case correctly
- Clear trigger phrases – "cross-sell", "upsell", "expansion" map well to GTM use cases
- Logical 5-step framework – Signal Stack → Design → Execute → Measure creates a sensible flow
- Objective tone – No marketing fluff, stays instructional and practical
The Big One: Missing Reference Files
Here's what's holding you back: you mention three templates (readiness checklist, QBR deck outline, offer matrix) but they don't exist as actual files. This kills both PDA and Utility scores because users can't actually use them.
Fix: Create three reference files:
references/expansion-readiness-checklist.md– Concrete checkboxes for accountsreferences/qbr-deck-outline.md– Actual slide structure, not just a conceptreferences/offer-matrix-template.md– A real 2D table (personas × triggers × CTAs)
This alone gets you +6 points and makes your skill actually actionable.
Ot...
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