channel-integration
Use when synchronizing messaging, timing, and measurement across multiple campaign channels.
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Installation for Agentic Skill
View all platforms →skilz install gtmagents/gtm-agents/channel-integration skilz install gtmagents/gtm-agents/channel-integration --agent opencode skilz install gtmagents/gtm-agents/channel-integration --agent codex skilz install gtmagents/gtm-agents/channel-integration --agent gemini
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Extract and copy to ~/.claude/skills/ then restart Claude Desktop
git clone https://github.com/gtmagents/gtm-agents cp -r gtm-agents/plugins/campaign-orchestration/skills/channel-integration ~/.claude/skills/ Need detailed installation help? Check our platform-specific guides:
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Agentic Skill Details
- Repository
- gtm-agents
- Type
- Technical
- Meta-Domain
- development
- Primary Domain
- testing
- Market Score
- 28.6
Agent Skill Grade
D
Score: 67/100
Click to see breakdown
Score Breakdown
Areas to Improve
- Templates are listed by name only without actual implementations or examples
- All content in single file with no supporting reference materials for depth
- Description uses abstract 'synchronizing' instead of concrete trigger actions
Recommendations
- Address 1 high-severity issues first
- Add trigger phrases to description for discoverability
- Add table of contents for files over 100 lines
Graded: 1/24/2026
Developer Feedback
I've been digging through skills lately and noticed your channel-integration approach—the way you're structuring cross-platform messaging could unlock some interesting scalability patterns, though I'm curious about some of the architectural decisions that brought the score down to 67. Worth a deeper look at the modularization and docs clarity.
Links:
The TL;DR
You're at 67/100, firmly in D territory—needs work before production. This is based on Anthropic's best practices for skill structure and utility. Your strongest area is Spec Compliance (12/15) with solid YAML and naming conventions, but Progressive Disclosure Architecture (18/30) and Ease of Use (15/25) are dragging things down—mostly because the frameworks are high-level concepts without the actual supporting materials that make them useful.
What's Working Well
- Spec compliance is tight. Your YAML frontmatter is valid, naming follows kebab-case correctly, and you've got the basics locked down.
- Consistent terminology throughout—you're using "channel," "campaign," and "messaging" in a coherent way without conflicting language.
- Real problem being solved. Multi-channel coordination is a legitimate pain point, and your 6-step framework tackles something people actually need.
The Big One: Missing Template Implementations
This is the heaviest hitter. Your Templates section lists them by name only—"Channel calendar template," "UTM builder/validation sheet"—but provides zero actual implementations. That's like handing someone a recipe book with just chapter titles and no recipes.
Why it matters: Templates are supposed to be your reference layer. Without them, developers have to invent their own structures, defeating the purpose of a skill. This tanks your Utility score (13/20) and PDA score (18/30) simultaneously.
The fix: Create a references/ folder with actual files:
references/channel-calendar.md– actual template with example structure (email, paid, social, events columns)references/utm-builder.md– validation rules + sample UTM stringsreferences/messaging-matrix-example.csv– filled-in example for a real campaign
This alone gets you +3 points minimum and makes the skill actually usable.
Other Things Worth Fixing
Your trigger description is too abstract – "synchronizing messaging" tells me nothing. Try: "Use when coordinating email/social/paid channel timing, resolving message conflicts, or standardizing UTM tracking." Concrete triggers = better discoverability.
Framework reads like components, not a workflow – Step 1 just says "Messaging Matrix – align offer, CTA, creative angle." Where's the actual execution sequence? Add decision points: "If conflicts found → escalate per step 6."
No validation or troubleshooting steps – Users deploy your framework, then what? Add a "Validate Your Setup" section: "Check for duplicate CTAs → Test UTM tracking in sandbox → Monitor first 24h for attribution mismatches."
Create a table of contents – Even at 34 lines, a quick TOC helps navigation and signals professional structure.
Quick Wins
- Add
references/folder with 2-3 actual template files (+3 points) - Rewrite trigger description with concrete examples (+2 points)
- Convert framework steps into a numbered workflow with decision points (+2 points)
- Add validation checklist at the end (+2 points)
That's a realistic +9 points for solid work—gets you closer to 76 (C territory), which is where this skill belongs given its scope.
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