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channel-integration

28.6
D

Use when synchronizing messaging, timing, and measurement across multiple campaign channels.

Marketplace
Also in: networking

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Installation for Agentic Skill

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skilz install gtmagents/gtm-agents/channel-integration
skilz install gtmagents/gtm-agents/channel-integration --agent opencode
skilz install gtmagents/gtm-agents/channel-integration --agent codex
skilz install gtmagents/gtm-agents/channel-integration --agent gemini

First time? Install Skilz: pip install skilz

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Extract and copy to ~/.claude/skills/ then restart Claude Desktop

1. Clone the repository:
git clone https://github.com/gtmagents/gtm-agents
2. Copy the agent skill directory:
cp -r gtm-agents/plugins/campaign-orchestration/skills/channel-integration ~/.claude/skills/

Need detailed installation help? Check our platform-specific guides:

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Agentic Skill Details

Repository
gtm-agents
Type
Technical
Meta-Domain
development
Primary Domain
testing
Market Score
28.6

Agent Skill Grade

D
Score: 67/100 Click to see breakdown

Score Breakdown

Spec Compliance
12/15
PDA Architecture
18/30
Ease of Use
15/25
Writing Style
8/10
Utility
13/20
Modifiers: +1

Areas to Improve

  • Templates are listed by name only without actual implementations or examples
  • All content in single file with no supporting reference materials for depth
  • Description uses abstract 'synchronizing' instead of concrete trigger actions

Recommendations

  • Address 1 high-severity issues first
  • Add trigger phrases to description for discoverability
  • Add table of contents for files over 100 lines

Graded: 1/24/2026

Developer Feedback

I've been digging through skills lately and noticed your channel-integration approach—the way you're structuring cross-platform messaging could unlock some interesting scalability patterns, though I'm curious about some of the architectural decisions that brought the score down to 67. Worth a deeper look at the modularization and docs clarity.

Links:

The TL;DR

You're at 67/100, firmly in D territory—needs work before production. This is based on Anthropic's best practices for skill structure and utility. Your strongest area is Spec Compliance (12/15) with solid YAML and naming conventions, but Progressive Disclosure Architecture (18/30) and Ease of Use (15/25) are dragging things down—mostly because the frameworks are high-level concepts without the actual supporting materials that make them useful.

What's Working Well

  • Spec compliance is tight. Your YAML frontmatter is valid, naming follows kebab-case correctly, and you've got the basics locked down.
  • Consistent terminology throughout—you're using "channel," "campaign," and "messaging" in a coherent way without conflicting language.
  • Real problem being solved. Multi-channel coordination is a legitimate pain point, and your 6-step framework tackles something people actually need.

The Big One: Missing Template Implementations

This is the heaviest hitter. Your Templates section lists them by name only—"Channel calendar template," "UTM builder/validation sheet"—but provides zero actual implementations. That's like handing someone a recipe book with just chapter titles and no recipes.

Why it matters: Templates are supposed to be your reference layer. Without them, developers have to invent their own structures, defeating the purpose of a skill. This tanks your Utility score (13/20) and PDA score (18/30) simultaneously.

The fix: Create a references/ folder with actual files:

  • references/channel-calendar.md – actual template with example structure (email, paid, social, events columns)
  • references/utm-builder.md – validation rules + sample UTM strings
  • references/messaging-matrix-example.csv – filled-in example for a real campaign

This alone gets you +3 points minimum and makes the skill actually usable.

Other Things Worth Fixing

  1. Your trigger description is too abstract – "synchronizing messaging" tells me nothing. Try: "Use when coordinating email/social/paid channel timing, resolving message conflicts, or standardizing UTM tracking." Concrete triggers = better discoverability.

  2. Framework reads like components, not a workflow – Step 1 just says "Messaging Matrix – align offer, CTA, creative angle." Where's the actual execution sequence? Add decision points: "If conflicts found → escalate per step 6."

  3. No validation or troubleshooting steps – Users deploy your framework, then what? Add a "Validate Your Setup" section: "Check for duplicate CTAs → Test UTM tracking in sandbox → Monitor first 24h for attribution mismatches."

  4. Create a table of contents – Even at 34 lines, a quick TOC helps navigation and signals professional structure.

Quick Wins

  • Add references/ folder with 2-3 actual template files (+3 points)
  • Rewrite trigger description with concrete examples (+2 points)
  • Convert framework steps into a numbered workflow with decision points (+2 points)
  • Add validation checklist at the end (+2 points)

That's a realistic +9 points for solid work—gets you closer to 76 (C territory), which is where this skill belongs given its scope.


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