creative-brief-framework

31 stars 7 forks
28
D

Use to structure concise creative briefs with goals, audience, and guardrails.

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Installation for Agentic Skill

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skilz install gtmagents/gtm-agents/creative-brief-framework
skilz install gtmagents/gtm-agents/creative-brief-framework --agent opencode
skilz install gtmagents/gtm-agents/creative-brief-framework --agent codex
skilz install gtmagents/gtm-agents/creative-brief-framework --agent gemini

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Extract and copy to ~/.claude/skills/ then restart Claude Desktop

1. Clone the repository:
git clone https://github.com/gtmagents/gtm-agents
2. Copy the agent skill directory:
cp -r gtm-agents/plugins/design-creative/skills/creative-brief-framework ~/.claude/skills/

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Related Agentic Skills

Agentic Skill Details

Repository
gtm-agents
Stars
31
Forks
7
Type
Technical
Meta-Domain
development
Primary Domain
ci cd
Market Score
28

Agent Skill Grade

D
Score: 63/100 Click to see breakdown

Score Breakdown

Spec Compliance
11/15
PDA Architecture
18/30
Ease of Use
16/25
Writing Style
7/10
Utility
10/20
Modifiers: +1

Areas to Improve

  • Description needs trigger phrases
  • Missing Template Files
  • No Concrete Examples

Recommendations

  • Focus on improving Utility (currently 10/20)
  • Address 2 high-severity issues first
  • Add trigger phrases to description for discoverability

Graded: 2026-01-24

Developer Feedback

I checked out your creative-brief-framework skill and was curious about the scoring—a 63/100 lands it as a solid D, which usually signals either some structural gaps or a mismatch between ambition and execution. What's the core use case you're targeting here, and are there specific areas where you felt the rubric didn't capture what you were going for?

Links:

TL;DR

You're at 63/100, which puts you in D territory. This is based on Anthropic's skill best practices. Your strongest area is Spec Compliance (11/15)—the frontmatter and naming are solid. The real drag is Utility (10/20)—the framework exists as an outline, but it lacks concrete examples, templates, and validation patterns that would actually make it useful for someone running it.

What's Working Well

  • Clean spec structure – Your YAML frontmatter is valid and properly formatted; name follows conventions perfectly.
  • Clear 5-step framework – The progression from Objective through Messaging to Stakeholders/Timeline makes intuitive sense.
  • Concise writing – You're not over-explaining; the language is direct and scannable.

The Big One: No Templates or Examples (High Priority)

This is killing your utility score. You mention "One-page creative brief document" and "Stakeholder Q&A worksheet" in the Templates section, but they don't actually exist. Someone reading this skill has the structure of a brief but no idea what a completed one looks like.

The fix: Create two reference files:

  • references/example-brief.md – A filled-in brief showing real values: Goal="Increase trial signups 20%", KPIs="CPA <$50, CVR >3%", Audience insights with actual data sources
  • references/template-brief.md – A blank temp...

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