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creative-iteration-playbook

28.6
D

Framework for briefing, testing, and scaling social creative variations.

Marketplace

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Installation for Agentic Skill

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skilz install gtmagents/gtm-agents/creative-iteration-playbook
skilz install gtmagents/gtm-agents/creative-iteration-playbook --agent opencode
skilz install gtmagents/gtm-agents/creative-iteration-playbook --agent codex
skilz install gtmagents/gtm-agents/creative-iteration-playbook --agent gemini

First time? Install Skilz: pip install skilz

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Extract and copy to ~/.claude/skills/ then restart Claude Desktop

1. Clone the repository:
git clone https://github.com/gtmagents/gtm-agents
2. Copy the agent skill directory:
cp -r gtm-agents/plugins/social-media-marketing/skills/creative-iteration-playbook ~/.claude/skills/

Need detailed installation help? Check our platform-specific guides:

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Agentic Skill Details

Repository
gtm-agents
Type
Technical
Meta-Domain
development
Primary Domain
testing
Market Score
28.6

Agent Skill Grade

D
Score: 68/100 Click to see breakdown

Score Breakdown

Spec Compliance
11/15
PDA Architecture
18/30
Ease of Use
17/25
Writing Style
7/10
Utility
14/20
Modifiers: +1

Areas to Improve

  • No trigger phrases
  • Templates, workflows, and libraries listed inline instead of in separate reference files
  • Description lacks trigger terms making skill hard to discover

Recommendations

  • Address 2 high-severity issues first
  • Add trigger phrases to description for discoverability
  • Add table of contents for files over 100 lines

Graded: 1/24/2026

Developer Feedback

I've been digging through some skill implementations, and I noticed your creative-iteration-playbook uses an interesting approach to structuring the workflow—the framing around iteration cycles really stood out, though I think there's room to tighten up how you're guiding developers through the actual decision points.

Links:

The TL;DR

You're at 68/100, which puts you in D territory. Based on Anthropic's agentic skill best practices, your strongest area is Spec Compliance (11/15)—the frontmatter is solid—but Progressive Disclosure Architecture (18/30) is where you're bleeding points. The core issue: you're cramming everything into one 55-line file when templates, workflows, and examples belong in separate reference files.

What's Working Well

  • Solid spec compliance – Your YAML frontmatter is valid, and the kebab-case naming is correct.
  • Clear cadence structure – The numbered workflow steps (intake → concept → script → edit → QA → publish) give developers something concrete to follow.
  • Consistent terminology – "Creative," "guardrails," "variants" stay consistent throughout, which is helpful for token efficiency.

The Big One: Missing Reference Files

Here's what's holding you back: you're listing templates and workflows inline instead of breaking them into separate reference files. Right now, section 3 just says:

  • Single-slide creative brief + checklist.
  • Experiment tracker w/ hypotheses, variants, outcomes, next steps.

But developers need to actually see what these look like. Create a references/ directory with:

  • references/creative-brief-template.md – Actual template with fields like [HOOK], [CTA], [PROOF], [EDITING NOTES]
  • references/experiment-tracker.md – Real example showing hypothesis → variant → outcome structure
  • references/production-workflow.md – Expanded version of step 3 with validation checkpoints

This alone should bump you +5 points on PDA and improve utility significantly.

Other Things Worth Fixing

  1. Add trigger phrases to description – Right now it says "Framework for briefing, testing, and scaling social creative variations." Nobody searches for that. Include: "Use when creative fatigue occurs," "A/B testing ads," "coordinating paid+organic experiments," or "documenting winning formulas." That's +2 points on Spec Compliance.

  2. Flesh out the templates with actual examples – List template names but no actual content. Show a filled-in creative brief for a TikTok video or Instagram Reel. +3 points on Utility.

  3. Fix the voice in "When to Use" – You're mixing gerunds ("Refreshing," "Coordinating," "Documenting") with imperative. Keep it all imperative: "Refresh," "Coordinate," "Document." +1 point on Writing Style.

  4. Add validation checkpoints to the workflow – Step 3 just lists steps. Add quality gates like "After intake: validate brief completeness" or "Before publish: confirm guardrail metrics defined." +2 points on Utility.

Quick Wins

Most impactful first:

  • Move templates to references/ folder with actual examples (+5 pts)
  • Add trigger phrases to frontmatter description (+2 pts)
  • Provide filled-in examples for creative briefs and experiment trackers (+3 pts)
  • Add validation steps to the production workflow (+2 pts)

These four fixes would push you to around 80/100 (B territory).


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