creative-iteration-playbook
Framework for briefing, testing, and scaling social creative variations.
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Installation for Agentic Skill
View all platforms →skilz install gtmagents/gtm-agents/creative-iteration-playbook skilz install gtmagents/gtm-agents/creative-iteration-playbook --agent opencode skilz install gtmagents/gtm-agents/creative-iteration-playbook --agent codex skilz install gtmagents/gtm-agents/creative-iteration-playbook --agent gemini
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git clone https://github.com/gtmagents/gtm-agents cp -r gtm-agents/plugins/social-media-marketing/skills/creative-iteration-playbook ~/.claude/skills/ Need detailed installation help? Check our platform-specific guides:
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Agentic Skill Details
- Repository
- gtm-agents
- Type
- Technical
- Meta-Domain
- development
- Primary Domain
- testing
- Market Score
- 28.6
Agent Skill Grade
D
Score: 68/100
Click to see breakdown
Score Breakdown
Areas to Improve
- No trigger phrases
- Templates, workflows, and libraries listed inline instead of in separate reference files
- Description lacks trigger terms making skill hard to discover
Recommendations
- Address 2 high-severity issues first
- Add trigger phrases to description for discoverability
- Add table of contents for files over 100 lines
Graded: 1/24/2026
Developer Feedback
I've been digging through some skill implementations, and I noticed your creative-iteration-playbook uses an interesting approach to structuring the workflow—the framing around iteration cycles really stood out, though I think there's room to tighten up how you're guiding developers through the actual decision points.
Links:
The TL;DR
You're at 68/100, which puts you in D territory. Based on Anthropic's agentic skill best practices, your strongest area is Spec Compliance (11/15)—the frontmatter is solid—but Progressive Disclosure Architecture (18/30) is where you're bleeding points. The core issue: you're cramming everything into one 55-line file when templates, workflows, and examples belong in separate reference files.
What's Working Well
- Solid spec compliance – Your YAML frontmatter is valid, and the kebab-case naming is correct.
- Clear cadence structure – The numbered workflow steps (intake → concept → script → edit → QA → publish) give developers something concrete to follow.
- Consistent terminology – "Creative," "guardrails," "variants" stay consistent throughout, which is helpful for token efficiency.
The Big One: Missing Reference Files
Here's what's holding you back: you're listing templates and workflows inline instead of breaking them into separate reference files. Right now, section 3 just says:
- Single-slide creative brief + checklist.
- Experiment tracker w/ hypotheses, variants, outcomes, next steps.
But developers need to actually see what these look like. Create a references/ directory with:
references/creative-brief-template.md– Actual template with fields like [HOOK], [CTA], [PROOF], [EDITING NOTES]references/experiment-tracker.md– Real example showing hypothesis → variant → outcome structurereferences/production-workflow.md– Expanded version of step 3 with validation checkpoints
This alone should bump you +5 points on PDA and improve utility significantly.
Other Things Worth Fixing
Add trigger phrases to description – Right now it says "Framework for briefing, testing, and scaling social creative variations." Nobody searches for that. Include: "Use when creative fatigue occurs," "A/B testing ads," "coordinating paid+organic experiments," or "documenting winning formulas." That's +2 points on Spec Compliance.
Flesh out the templates with actual examples – List template names but no actual content. Show a filled-in creative brief for a TikTok video or Instagram Reel. +3 points on Utility.
Fix the voice in "When to Use" – You're mixing gerunds ("Refreshing," "Coordinating," "Documenting") with imperative. Keep it all imperative: "Refresh," "Coordinate," "Document." +1 point on Writing Style.
Add validation checkpoints to the workflow – Step 3 just lists steps. Add quality gates like "After intake: validate brief completeness" or "Before publish: confirm guardrail metrics defined." +2 points on Utility.
Quick Wins
Most impactful first:
- Move templates to
references/folder with actual examples (+5 pts) - Add trigger phrases to frontmatter description (+2 pts)
- Provide filled-in examples for creative briefs and experiment trackers (+3 pts)
- Add validation steps to the production workflow (+2 pts)
These four fixes would push you to around 80/100 (B territory).
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