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personalization-logic

28.6
D

Use when defining dynamic content rules, tokens, and conditional offers inside nurture programs.

Marketplace

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Installation for Agentic Skill

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skilz install gtmagents/gtm-agents/personalization-logic
skilz install gtmagents/gtm-agents/personalization-logic --agent opencode
skilz install gtmagents/gtm-agents/personalization-logic --agent codex
skilz install gtmagents/gtm-agents/personalization-logic --agent gemini

First time? Install Skilz: pip install skilz

Works with 22+ AI coding agents

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Extract and copy to ~/.claude/skills/ then restart Claude Desktop

1. Clone the repository:
git clone https://github.com/gtmagents/gtm-agents
2. Copy the agent skill directory:
cp -r gtm-agents/plugins/lead-nurture-orchestration/skills/personalization-logic ~/.claude/skills/

Need detailed installation help? Check our platform-specific guides:

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Agentic Skill Details

Repository
gtm-agents
Type
Non-Technical
Meta-Domain
development
Primary Domain
github
Market Score
28.6

Agent Skill Grade

D
Score: 68/100 Click to see breakdown

Score Breakdown

Spec Compliance
12/15
PDA Architecture
18/30
Ease of Use
17/25
Writing Style
8/10
Utility
12/20
Modifiers: +1

Areas to Improve

  • Templates mentioned but not provided as reference files; violates layered structure principle.
  • Framework lists components but lacks step-by-step procedure for creating personalization logic.
  • No concrete examples of personalization rules, token syntax, or before/after samples.

Recommendations

  • Address 2 high-severity issues first
  • Add trigger phrases to description for discoverability
  • Add table of contents for files over 100 lines

Graded: 1/24/2026

Developer Feedback

I found your personalization-logic skill while reviewing the latest batch—the approach to handling user preference trees is clever, but I'm seeing some gaps in how the spec translates into actual implementation that's dragging your score down to 68.

Links:

The TL;DR

You're at 68/100, which puts you in D territory—needs work but fixable. This is based on Anthropic's skill best practices rubric. Your strongest pillar is Spec Compliance (12/15), but you're getting dinged hard on Progressive Disclosure Architecture (18/30) and Utility (12/20). The gap between a solid framework and a usable skill is mostly missing concrete examples and templates.

What's Working Well

  • Your framework is solid — the five-step flow (Segmentation Inputs → Content Blocks → Token Logic → Fallbacks → Testing) maps real personalization needs and shows you've thought through the domain.
  • Spec compliance is tight — valid YAML frontmatter, correct naming convention (hyphen-case), and you're using consistent terminology throughout ("segment," "token," "module"). No conflicts there.
  • Objectivity is clean — the tone stays instructional without marketing fluff, which is refreshing and appropriate for something this technical.

The Big One: Missing Templates and Examples

This is eating ~8 points and it's the easiest win. You mention three templates in your "Templates" section—personalization matrix, token dictionary, QA checklist—but they don't actually exist as reference files. You're telling people what to build without showing how.

Fix: Create three new files in a references/ directory:

  • references/personalization-matrix-template.md — actual table showing segment vs. module vs. asset mappings
  • references/token-dictionary-template.md — example tokens with field names, data sources, fallbacks
  • references/qa-checklist.md — checklist template for testing

This pushes you into PDA's "Layered Structure" and gives you proper depth. You'll gain those 8 points just by providing what you're already describing.

Other Things Worth Fixing

  1. Add a workflow procedure (Ease of Use, +4 points) — Your Framework section lists components but no numbered steps. Reframe as: "1. Extract segmentation inputs from CRM. 2. Map segments to content blocks. 3. Define tokens with data sources. 4. Configure fallbacks. 5. Validate with seed records."

  2. Zero concrete examples (Utility, +3 points) — Include actual personalization rules: IF company.industry="SaaS" THEN hero_block="cloud-first-message" or show token syntax like {{company.industry | fallback: "Enterprise"}}.

  3. Vague dependency docs (Ease of Use, +2 points) — You mention "upstream data hygiene" but don't specify what that means. Say: "Required fields: company.industry (standardized), user.role (normalized), account.lifecycle_stage (validated). Require >95% data completeness."

  4. Missing validation steps (Utility, +3 points) — Your "Testing Plan" talks about A/B tests but no quality gates. Add: "Validation: Run seed list test → Check fallback rendering → Verify token resolution → Confirm segment coverage."

Quick Wins

  • Add reference files for the three templates you're already describing (+8 points)
  • Convert framework into a numbered workflow (+4 points)
  • Drop in one or two concrete examples of personalization rules (+3 points)
  • Specify data dependencies clearly instead of hand-waving (+2 points)

That's +17 points by addressing the gap between your solid conceptual framework and the actionable implementation details people actually need. You go from D to solid C territory.


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