positioning

31 stars 7 forks
28
D

Use when structuring positioning statements, message houses, and proof libraries for GTM teams.

Marketplace
Also in: github terraform

Third-Party Agent Skill: Review the code before installing. Agent skills execute in your AI assistant's environment and can access your files. Learn more about security

Installation for Agentic Skill

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skilz install gtmagents/gtm-agents/positioning
skilz install gtmagents/gtm-agents/positioning --agent opencode
skilz install gtmagents/gtm-agents/positioning --agent codex
skilz install gtmagents/gtm-agents/positioning --agent gemini

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Works with 22+ AI coding assistants

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Extract and copy to ~/.claude/skills/ then restart Claude Desktop

1. Clone the repository:
git clone https://github.com/gtmagents/gtm-agents
2. Copy the agent skill directory:
cp -r gtm-agents/plugins/product-marketing/skills/positioning ~/.claude/skills/

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Related Agentic Skills

Agentic Skill Details

Repository
gtm-agents
Stars
31
Forks
7
Type
Non-Technical
Meta-Domain
development
Primary Domain
javascript
Market Score
28

Agent Skill Grade

D
Score: 62/100 Click to see breakdown

Score Breakdown

Spec Compliance
12/15
PDA Architecture
18/30
Ease of Use
15/25
Writing Style
6/10
Utility
10/20
Modifiers: +1

Areas to Improve

  • Missing Reference Files
  • Weak Trigger Terms
  • Non-Imperative Voice

Recommendations

  • Focus on improving Utility (currently 10/20)
  • Address 3 high-severity issues first
  • Add trigger phrases to description for discoverability

Graded: 2026-01-24

Developer Feedback

I came across your positioning skill and noticed the spec compliance could use some attention—the core concepts are solid, but there's room to tighten up how the guidelines flow together to prevent confusion for users.

Links:

The TL;DR

You're at 62/100, firmly in D territory (needs work). This is based on Anthropic's agent skills best practices. Your strongest area is Spec Compliance (12/15) — the YAML structure is clean and the naming follows conventions. But Utility (10/20) is dragging you down hard. The framework reads high-level and abstract when it should give people actionable steps they can actually execute.

What's Working Well

  • Solid YAML structure — Your frontmatter is valid with all required fields, which shows attention to detail
  • Clear naming and organization — The skill name follows convention, and the 5-step framework (Audience → Problem → Differentiation → Proof → Messaging) has a logical flow
  • Real GTM problem — You're solving something teams actually need (positioning statements and message houses aren't trivial)

The Big One: Missing Templates and Examples

Here's what's holding you back: you mention "templates" and "examples" throughout the skill, but you haven't actually provided them. When someone uses this skill, they get a framework but no concrete reference material to work from. That's a -7 point hit right there.

The fix: Create a references/ directory with actual, usable templates:

  • references/positioning-canvas.md — A filled-in example showing Audience, Problem, Differentiation, etc.
  • references/message-house.md — Template structure with sample content -...

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