positioning
Use when structuring positioning statements, message houses, and proof libraries for GTM teams.
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Installation for Agentic Skill
View all platforms →skilz install gtmagents/gtm-agents/positioningskilz install gtmagents/gtm-agents/positioning --agent opencodeskilz install gtmagents/gtm-agents/positioning --agent codexskilz install gtmagents/gtm-agents/positioning --agent geminiFirst time? Install Skilz: pip install skilz
Works with 22+ AI coding assistants
Cursor, Aider, Copilot, Windsurf, Qwen, Kimi, and more...
Extract and copy to ~/.claude/skills/ then restart Claude Desktop
git clone https://github.com/gtmagents/gtm-agentscp -r gtm-agents/plugins/product-marketing/skills/positioning ~/.claude/skills/Need detailed installation help? Check our platform-specific guides:
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Agentic Skill Details
- Repository
- gtm-agents
- Stars
- 31
- Forks
- 7
- Type
- Non-Technical
- Meta-Domain
- development
- Primary Domain
- javascript
- Market Score
- 28
Agent Skill Grade
D Score: 62/100 Click to see breakdown
Score Breakdown
Areas to Improve
- Missing Reference Files
- Weak Trigger Terms
- Non-Imperative Voice
Recommendations
- Focus on improving Utility (currently 10/20)
- Address 3 high-severity issues first
- Add trigger phrases to description for discoverability
Graded: 2026-01-24
Developer Feedback
I came across your positioning skill and noticed the spec compliance could use some attention—the core concepts are solid, but there's room to tighten up how the guidelines flow together to prevent confusion for users.
Links:
The TL;DR
You're at 62/100, firmly in D territory (needs work). This is based on Anthropic's agent skills best practices. Your strongest area is Spec Compliance (12/15) — the YAML structure is clean and the naming follows conventions. But Utility (10/20) is dragging you down hard. The framework reads high-level and abstract when it should give people actionable steps they can actually execute.
What's Working Well
- Solid YAML structure — Your frontmatter is valid with all required fields, which shows attention to detail
- Clear naming and organization — The skill name follows convention, and the 5-step framework (Audience → Problem → Differentiation → Proof → Messaging) has a logical flow
- Real GTM problem — You're solving something teams actually need (positioning statements and message houses aren't trivial)
The Big One: Missing Templates and Examples
Here's what's holding you back: you mention "templates" and "examples" throughout the skill, but you haven't actually provided them. When someone uses this skill, they get a framework but no concrete reference material to work from. That's a -7 point hit right there.
The fix: Create a references/ directory with actual, usable templates:
references/positioning-canvas.md— A filled-in example showing Audience, Problem, Differentiation, etc.references/message-house.md— Template structure with sample content -...
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